They say in time of recession the demand for luxury increases. People want to treat themselves as a distraction from dire condition of our economy. When we are buying items we want longevity & quality. And for that you have to pay. So they say. My latest haul from Poundland begs to differ. Stila tinted moisturisers, powder foundations, Sally Hansen nail polishes, class wee fimo nail art decals! And Thats just the stuff i bought! They have so much more in store. I'm very happy with Poundland right now.