I was a so excited when I learnt that foam dye was coming out, I had my hair done last year and they used foam dye and it was brilliant. Then came the bad reviews that made me change my mind, people were saying it was rubbish and they were disappointed with it. So I was going to give it a miss until I walked by it in Boots and it was only £4.99. BARGAIN!
So off I trotted, a fiver lighter, with a questionable box of dye in tow.
I'm pleased to announce that this is probably the best dye I've ever used. You open the box, mix bottle 1 and bottle 2 together so it goes from a fairly runny liquid to what can only be described as what looks like nicotine coloured foam. Next, pump a big old handful of foam into your hand and work into your hair in a shampoo like motion and continue until the hair is fully wet through. Then go back over your hair line to make sure its all covered. I have to admit that I didn't think the bottle would do my whole head (I have near arse length hair that's thicker than a horses tail) but it did! I was a little worried at one stage as I had dyed my forehead purple/indigo, yes really, but it came off easy enough with a face wipe. The foam is so much easier to use than normal home dyes, goes on super quick, makes hardly any mess and smells a whole lot better than the other bottled varieties.
After leaving it for 25 mins came the worst bit - washing it all off. This usually leaves me with a black bath and some ruined wall tiles. NOT THIS TIME!! The water went that forehead purple colour again which I was a little concerned about but powered through regardless. Topped off with the sachet of included conditioner and I was done (the hot water also ran out at this stage). Hair dried and straightened I can't fault this dye anywhere*. Shiny, black, no roots, not messy and looks quite natural - what more could you want?! I've debunked the bad reviews this really is nice 'n easy.
*purple forehead not included.