We need to talk about brand consistency. I'm a fussy shopper but I'm also a lazy shopper. What I need from a brand is the ability to, once I’ve found my shade, know that I can go across the products in that brand with the confidence that everything matches the same. Think Benefit Cosmetics brow range - I'm shade 3 and no matter what product I lift I know that I'm going to be shade 3.
Why can't this be the same with foundations?
Lets take Revlon for example. Now I still haven't quite forgiven Revlon for discontinuing one of the best foundations I've ever tried. Their Age Defying foundation was one of the creamiest and dewiest foundations I've ever tried. It felt wonderful on my skin and I truly mourn it.
I colour matched at Shade 10 - Buff for a tanned skin
And so I moved on to their Colorstay range. Colorstay was slightly more fluid and came in two formulas - one for dry and one for oily skin - but it was a bit of a nightmare in it's original bottle with no pump and no way to get the last drops of product from the bottle. Unfortunately this watery version of Colorstay really did not agree with my dry skin and actually highlighted all my skin problems! Massive thumbs down.
I colour matched at shade 110 - Ivory
Then I heard that Colorstay had changed AGAIN! They had reverted back to the pump action and I hoped that the changes went beyond just packaging. Thankfully this version of Colorstay feels much more like the old Age Defying foundation that I loved so much. Although still quite fluid it feels creamier on the skin. It does not highlight flaws as drastically - although it still does not offer full coverage - and the shades are much more in line with the old colours.
I colour matched at shade 150 - buff
So 3 numbers, 2 names, 3 colours and one face later I’m still loving Revlon but jeez can we please get a bit of continuity?
|left to right - Colorstay 110 | Age Defying 10 | Colorstay 150|