The unexpected delights of Lidl Fashion

A few weeks ago I was given the chance to browse the entire Spring/Summer fashion collections being rolled out to Lidl stores throughout the season. Each week the stores will introduce a few key items so that you can build up the full collection if you wish. Nothing is over £12 (in fact most of it under £8) and the quality is pretty damn amazing with most pieces being fully lined and well tailored.

A picture says a thousand words so I'll let them talk for themselves but I shall say this first; These pictures prove the importance of proper merchandising in stores, they prove that you should never judge a book by its cover (or an outfit by its plastic wrapped packaging) and they prove that you'll no longer walk past those slightly unappealing bins full of clothes at Lidl any more because, I promise, you'll miss out on some absolutely stunning bargains if you do.

Here I am marvelling at the stunning collections which feature classic trends such as nautical, bohemian, monochrome & pastels that not only can you wear this year, you can wear them every year.

But it's not all talk, straight after this event I hit up my local Lidl to see just how their beautiful displays translated in store. If I'm honest it was slightly underwhelming. Piled deep in wire bins the packaging resembles a school shirt. But, of course, as they only stock a few items per week there was plenty of choice with those few items. The size range is amazing. There are samples out of the packaging for you to feel and explore, it sounds a bit poncy but touch is such an important element when you aren't able to try things on.

The price point is phenomenal. I bought this dress, trench coat, necklace and leggings for less then £30! That also included a huge bag of pistachios and a tub of chicken! Not too bad if you ask me. It definitely keeps in line with the Lidl ethos of not sacrificing quality for budget and I can't wait to gather more and more pieces over the coming months. They really are worth it.

Oh and thanks to my wee brother for capturing this lovely windswept look. If only I could convince him to do it more often!

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