Skip to main content

New Product Alert: Benefit Roller Lash



It's a cold Tuesday night and I'm being led towards the back of a lorry in a deserted car park. No this isn't the beginning of every slasher movie ever made, this is the top secret launch of a new Benefit Cosmetics product. 


Inside we are greeted with a much friendlier scenario. The truck is decorated as a cute kitschy salon as only Benefit could do. We are greeted with non-alcoholic wine, nibbles and the opportunity to coo over the awesome light fixtures. 

We're also surrounded by these giant brushes..




And then the penny drops!

Roller Lash is Benefits answer to the problem of How do you top the best selling Mascara in the world when you're the one that makes it?! Well you make it do everything it's older sister doesn't do!

So what does it promise?

• Specially designed curved brush with 2 types of bristles for both your upper and lower lashes. And no spikey ball.
• A new formula designed to increase the curl of even the straightest lashes! Because brush alone does not a curl make.
• Vitamin B enriched to nourish your lashes - let's face make up isn't always good for you, every little bit of extra nourishment always helps. 
• Easy to remove! Unlike its predecessor they promise that Roller Lash is super easy to remove. No more scrubbing late into the night. 



After a fab demonstration and presentation from the lovely Mark, lead makeup artist and self described "Voice of Benefit", we were able to mingle with the whole team, test out a number of their other new products and spend more time marvelling at the decor. 


Seriously though... These cusions!! 



As we left we were given goodie bags with both Roller Lash itself and Puff Off, an under eye cream released at the end of Jan. Super generous and in this class wee Makeup bag. Thankyou to everyone at Benefit Ireland for such a lovely evening!


So after a few days wear what am I thinking?



Well as you can clearly see it works. Ok my lashes aren't as super curly as you would get with a heated curler or some LVL extensions but there is a definite uplift and I can actually (weirdly?) feel the difference. No camera tricks here just me and my iPhone 6 cam taking stealthy photos in work on an otherwise makeup free face. 

Sold on it yet? I am. 

Roller Lash hits stores on February 28th. Set your reminders now! 

X

Comments

Popular posts from this blog

Ophrys Skincare

If you have been following my blogs and social media you will have seen that I am currently partnering with Therapie Clinics and trying out their range of specialist facials to try and improve my skin. Alongside the facials (my second of which is coming up in April!) I have really tried to up my game with my skin care. Rather than just slapping everything that says hydration on I am really trying to target specific areas and problems.
This has not been without it's troubles as my sensitive skin tries to adjust to this higher level of care. As a result of this - and a few other internal factors - I have been experiencing a few more breakouts than normal but I have been coping with them better. It's all about the give and take.

And when it comes to the 'give' I was very lucky to be approached by Ophrys Skincare to talk about their new range of low molecular hyaluronic skincare with their patented Mini-Hax particle. "Low Ma-what?" I hear you say? Well... Low Molec…

The Wedding Journal Show returns to Belfast (competition) *CLOSED*

Ladies and Gentlemen do I have an exciting opportunity for you and your wedding planning friends. We at FaeriWood.com have teamed up with The Wedding Journal to offer 5 pairs of tickets to this years show in Titanic Belfast.

No idea what the show is? Well here's what they say...
"The Wedding Journal Show returns to the Titanic Exhibition Centre, Belfast on Saturday 1st & Sunday 2nd October with an action packed all-new show!With over 300 of Northern Ireland’s top wedding suppliers and businesses under one roof, this really is a wedding show not to be missed.Couples will have the chance to Win a Honeymoon like a Celebrity at the show; a life-changing prize for anyone. The lucky winners will go on a once-in-a-lifetime luxury honeymoon to Scrub Island in the Caribbean. Visitors to the show can enter this incredible competition for free, with the winner being revealed during the exciting live final on the main stage on Sunday.Couples can celebrate their upcoming big day in styl…

Budget Beauty Brushes: are they really worth it?

I know what you're thinking. A second bargain beauty post in a row? Maybe switch it up eh? Ummmm nope. I love my premium makeup items, I really do. But I love finding a bargain beauty buy just as much, if not more.

Today I'm talking brushes. There seems to be an incredible range of brushes out there at the minute. Whether it's high end, mid range, or budget, there is something for everyone and there is usually a dupe (or shall we just call them copies?)
Today I'm looking at budget brushes including one of those infamous copies.

Unbranded EBay Brushes 7 piece set for 5.69





An obvious replica of the Real Techniques Precious Metal brushes and at first glance the only difference is that these don't have RT stamped on the side. The design, the colours, the shapes are exactly the same! I've never used the real Real Techniques ones but I'd have to say if I spent £30 or more on these I'd be hugely disappointed. Having only spent a fiver I'm really chuffed. The…