Skip to main content

New Product Alert: Benefit Roller Lash



It's a cold Tuesday night and I'm being led towards the back of a lorry in a deserted car park. No this isn't the beginning of every slasher movie ever made, this is the top secret launch of a new Benefit Cosmetics product. 


Inside we are greeted with a much friendlier scenario. The truck is decorated as a cute kitschy salon as only Benefit could do. We are greeted with non-alcoholic wine, nibbles and the opportunity to coo over the awesome light fixtures. 

We're also surrounded by these giant brushes..




And then the penny drops!

Roller Lash is Benefits answer to the problem of How do you top the best selling Mascara in the world when you're the one that makes it?! Well you make it do everything it's older sister doesn't do!

So what does it promise?

• Specially designed curved brush with 2 types of bristles for both your upper and lower lashes. And no spikey ball.
• A new formula designed to increase the curl of even the straightest lashes! Because brush alone does not a curl make.
• Vitamin B enriched to nourish your lashes - let's face make up isn't always good for you, every little bit of extra nourishment always helps. 
• Easy to remove! Unlike its predecessor they promise that Roller Lash is super easy to remove. No more scrubbing late into the night. 



After a fab demonstration and presentation from the lovely Mark, lead makeup artist and self described "Voice of Benefit", we were able to mingle with the whole team, test out a number of their other new products and spend more time marvelling at the decor. 


Seriously though... These cusions!! 



As we left we were given goodie bags with both Roller Lash itself and Puff Off, an under eye cream released at the end of Jan. Super generous and in this class wee Makeup bag. Thankyou to everyone at Benefit Ireland for such a lovely evening!


So after a few days wear what am I thinking?



Well as you can clearly see it works. Ok my lashes aren't as super curly as you would get with a heated curler or some LVL extensions but there is a definite uplift and I can actually (weirdly?) feel the difference. No camera tricks here just me and my iPhone 6 cam taking stealthy photos in work on an otherwise makeup free face. 

Sold on it yet? I am. 

Roller Lash hits stores on February 28th. Set your reminders now! 

X

Comments

Popular posts from this blog

"Brand New Mint In Box"

Of the ways to describe the most premium of items in your makeup collection "Brand New Mint In Box" should not be one of them. One of my most awful habits is buying makeup and then not using it and to my even greater shame it is usually with my most expensive purchases. There is an Alan Carr joke about the extortionate price of a Spanish Onion, the punchline is "when do you save an Onion for best?" This is kind of how I feel about expensive makeup. It's so pretty and so precious that if I get up the courage to actually purchase it, I'm then usually too scared to use it. The pride and shame of this habit is these two items from Dior.  The absolutely sublime Dior Skin Nude Tan highlighter which I purchased as a pre-release special edition from House Of Fraser TWO YEARS AGO has sat in box all tightly wrapped up only being shown the light to show off to my friends and family. Yes I do show off my prettiest of pretties to my friends and family...

No Halloween Costume Needed

It's become an accepted norm that once December 1st comes around the nations will don their snowflake print leggings and their novelty jumpers but so far the other seasons are lacking in their effort. Yes, Halloween is famous as being the single greatest costume day of the year but I need October to step and represent in the seasonal apparel game.  Thankfully retailers have heard my inner goth cry and have come up with some seriously cute Halloween inspired items. For those who love a slogan tee you have every variation of saying that could possibly be made by rhyming witch with bitch and if you don't say every one of with Emma Roberts' attitude then you need to watch season 3 of American Horror Story immediately!   Dressing with the seasons is clearly big money but it doesn't have to cost the world. Here are my choices of how to get into the Halloween spirit all under £30.  Boohoo Starting with my favourites because I can! I actually bought the f

The super cuteness of Studio Ghibli nail art

These were done with various Gelish colours over a Hard Gel overlay with embedded glitter. Characters featured are Totoro - My Neighbour Totoro, Soot Sprites - Totoro & Spirited Away, No Face - Spirited Away, and Calcifer - Howls Moving Castle.